SEO strategy combines data analysis, research, technical application, and reporting to ensure that every working part of your website is optimised in a way that will make it appealing to search engines.
The content you have when your site launches is never going to be the same content you need in two years’ time. Search behaviours and algorithms change at a rapid pace; a strong SEO strategy helps businesses keep their website optimised and ready for whatever comes next.
We perform data analysis and research, making strategic recommendations, help with technical execution throughout every website design and mobile app development project.
SEO needs and best practices vary — and change with algorithm updates — we cover a wide range of topics in our work, including:
- Keyword research
- Competitor SEO research
- Backlink analysis
- Content recommendations
- Technical SEO implementation
- Google Analytics management
Developing a digital strategy to support your website will ensure its success, and that’s what we want to see happen. With constant, steady effort you can really see the payoff in improved search rankings, increased organic traffic and, higher conversion rates.
In action: SEO Reporting & Strategy
During the kick-off stage of each web design project we perform a thorough assessment of your website that includes Google Analytics traffic analysis, keyword research, backlink analysis, and competitor research. This informs the content strategy deliverables that shape the design. Technical SEO best practices are always given top priority during our redesign projects.
We also provide monthly SEO reporting and recommendations in our digital strategy support engagements. We perform complete assessments of your SEO and traffic performance, and make recommendations for improvement.