Speed optimisation refers to how slowly or quickly a webpage loads in a browser. It seems pretty simple, but it has a huge impact on user experience and SEO.
On the one hand, you have your visitors’ patience to consider. We’ve all had the experience of trying to access a website, the content not loading in a couple of seconds, and getting fed up and exiting. A slow, clunky website is going to send potential customers packing — and it reflects poorly on your business’ professionalism.
On the other hand, those bounces — visitors rapidly exiting your website without clicking to engage with any content — send signals to search engines. Google’s current algorithm places more weight on site speed than ever before, due to the impatient nature of our online culture.
Fast page loads are a big part of a positive user experience, and critical to a successful web design. We’re constantly honing our tools and skills to stay on top of speed optimisation practices.
With increasingly mobile digital lifestyles, people expect to find information lightning-fast. Speed optimization helps you deliver on that ambitious goal, reducing your bounce rate, and delivering better page load times that can improve your search rankings.
There are multiple factors that impact site speed. One of the most important is the size and resolution of images used on each page, from blog posts to services, and in your overall site design. Other areas include the simplicity and utility of your layout and UX design, the integration of your e-commerce and other marketing technology, and any customisations added to the WordPress CMS.
In action: Speed optimisation
We perform speed optimisation and testing on every one of our web design projects, at the end of the web development phase. Our builds are tested across multiple devices to ensure a quick, smooth load on different screens.