Effective content strategy takes your audience’s needs and your business goals, and weaves them together into a plan that specifically covers ideating, creating, and managing content to fulfil those needs and goals. In the same way that your sitemap and content prototypes inform website design, content strategy informs and structures your digital marketing. Content strategy…
Mobile-friendly sites — those that serve a seamless browsing experience regardless of screen size — are ranked better in search results. Need we say more? We are living in a mobile world, and your business website needs to keep up. Even if the majority of your website traffic comes from desktop devices (which is common…
A logical, intuitive system focused on easy access to information guarantees people can find what they need. That’s good for your site performance, rankings, and your bottom line. The thorough process of examining your brand’s content — what you have, and what you need to complete your optimal user experience — is what sets us…
If your website is the home for your digital presence, user experience (UX) design is the floor plan, the structure, and the windows and doors. Everything that shapes how visitors experience and engage with you is defined by the blueprint that is UX design. UX informs a web site’s design in the same way that…
Speed optimisation refers to how slowly or quickly a webpage loads in a browser. It seems pretty simple, but it has a huge impact on user experience and SEO. On the one hand, you have your visitors’ patience to consider. We’ve all had the experience of trying to access a website, the content not loading…
Website design is every bit as much function as it is fashion. Effective design is a collaborative problem-solving process using navigation, appearance, and user experience. An engaging combination of user interface (UI) design and user experience (UX) design is what draws people through the various elements of your site to the intended outcomes. Design guides…
The website you need right now isn’t the same site you’ll need in 12-18 months. Whether it’s a company rebrand, the integration of an e-commerce platform, or an expansion to address different locations, services, and team members — your website needs to easily shift and grow with your business. WordPress is one of the most…
SEO strategy combines data analysis, research, technical application, and reporting to ensure that every working part of your website is optimised in a way that will make it appealing to search engines. The content you have when your site launches is never going to be the same content you need in two years’ time. Search…
Whether you’re B2B, B2C, non-profit, or an international brand, social media can increase your reach, build a community of brand ambassadors, and humanize your business. From quick meal ideas and style tips to the best place to get brakes repaired and university reviews, people turn to social media for everything. If someone learns about your…